Demand Side Platform, DSP
Adlook Smart
Project Overview
Adlook Smart is a next-generation, cookieless DSP that leads the market in applying deep learning to brand advertising. We are also at the forefront of the market when it comes to privacy, having made significant investments alongside Google to build fully functional solutions for the Privacy Sandbox. Our top tier third-party integrations offer advertisers an intuitive, one-stop-shop platform that provides them with a sustainable advantage over their competitors.
At Adlook Services, I played a key role as a UX Designer in the strategic evolution of Adlook Smart, a cutting-edge Demand Side Platform (DSP) tailored for data-driven digital advertising. My mission was clear: transform a complex, technical platform into an intuitive, user-centered experience that empowers media professionals to work smarter and faster.
Design Process
- 🔍 Research & Synthesis
- 🏗️ Architecture & UX Design
- 🎨 Branding & UI Design
- 🚀 Prototyping & Testing
Designing with Purpose, Delivering with Impact
Working at the intersection of design, technology, and business, I led the UX expansion of the platform by delivering several high-impact features:
- CPM Recommender: A smart optimization tool that helps users make informed bidding decisions to improve cost-efficiency.
- Insertion Orders & Flights: A robust planning interface to manage campaign structures, budgets, and timelines with precision.
- Report Builder: A dynamic, customizable module for generating actionable insights and tracking performance metrics.
- DoubleVerify Integration: Seamlessly embedded third-party verification tools to enhance trust, brand safety, and transparency.
Human-Centered Design Backed by Research
To guide product development with real-world insights, I conducted in-depth user interviews across departments and regions. From this research, I identified and crafted four key user personas that became the foundation of the UX strategy:
- Technical Account Manager
- Data Planner
- Sales Representative
- Trader
These personas helped shape design decisions at every stage, ensuring that the platform meets the diverse needs of its users—whether they’re optimizing a campaign or presenting to a client.
Crafting a Smoother Journey
Beyond new features, I focused on enhancing the overall user experience. Through continuous iteration, usability testing, and collaboration with cross-functional teams, I introduced refinements that simplified workflows, reduced cognitive load, and increased user satisfaction.
Outcome
A more intelligent, intuitive, and user-aligned DSP platform that supports the strategic goals of both the business and its users.
